"Today's class is about DJ branding and DJ brands—let's break down what makes some DJs stand out."

"The best DJ brands blur the line between brand and reality."

"Dillon Francis—he's got the music, the entertainment, the humor. He's more than just a DJ; he's a personality."

"Yellow motherf*ing Claw. The tagline says it all—they've mastered branding with their look, their style, and their vibe."**

"Nora En Pure has an aura that's like glitter in space. She's calm, she's mellow, and her vibe matches her music perfectly."

"LP Gobbi radiates feminine energy—she's vibrant, she's authentic, and she works hard."

"Visual branding in DJ culture is everything. Whether it's Svdden Death's dark, red laser aesthetic or Chami's consistent outfit, the visuals tell a story."

"John Summit feels like your friend on social media. He responds to fans and makes every moment a marketing opportunity."

"Steve Aoki's brand is carefree fun. How many cakes has he thrown? Yet people still chant 'Cake! Cake! Cake!' at every show."

"A good DJ brand isn't just about music. It's about personality, visuals, and creating an experience that people want to be a part of."

"The best DJ brands blur the line between brand and reality. Dillon Francis is a perfect example. He uses humor and relatability, making you want to hang out with him even if you can't name a single one of his songs."

"Yellow Claw nails the concept of branding. From their tagline—'Yellow motherf*ing Claw'—to their style, custom outfits, and unique sound, they embody their brand guidelines fully."

"Female DJs like Nora En Pure and LP Gobbi have unique auras. Nora's aura is like a shimmer in space—calm and mellow—while LP Gobbi radiates vibrant feminine energy, connecting deeply with her audience."

"Bass DJs often understand visual branding like no other. Take Svdden Death, for example. His shows are characterized by red lasers, branded visuals, and a dark aesthetic that makes his performances instantly recognizable."

“Tchami is a master of visual branding. His consistency extends beyond his outfits to his music label, Confession, and the visual art that accompanies his releases."

"Social media is more than just promotion—it's a way for DJs to show personality. John Summit, for instance, uses his platform to feel like your friend, engaging with fans and even trolling haters."

"A carefree DJ brand like Steve Aoki's is about longevity and sticking to what people love. He's made throwing cakes at his audience a memorable signature."

"The branding of a DJ goes beyond their music—it's their tagline, their visuals, their social media presence, and their ability to create a unique experience that resonates with their audience."

"DJs, find what works for you and be consistent. It doesn't matter what it is; just lean into it."

"I can't believe Steve Aoki's made it this long by playing the same—all of his songs sound the same to me." "How many times can you go see him throwing cakes? Is there people who want to be caked?"

"Fisher has that big smile, the open mouth cackle—he's putting on a festival called 'Out to Lunch.' It's just such a vibe."

"Stage presence makes a difference. It's not about jumping up and down; it's about leading by example and keeping the party alive."

"Tiesto—whether you love him or hate him, he's an aura on stage. He's been a leader in the industry for decades."

"John Summit is the most iconic DJ right now. He's got the bender brand, the personality, and he genuinely makes good music."

"James Hype—he's crushing it. His technical skills on the decks are insane. It's impressive to watch."

"If you’re a DJ, stop caring what people think. Identify your brand, figure out what makes you different, and run with it."

"Mark Rebellier is so talented and energetic. He makes songs out of nothing. That's what defines an artist."

"Steve Aoki has been doing the cake-throwing thing for so long, but it still works. People chant 'Cake! Cake! Cake!' at every show. It's part of his brand now."

"Fisher has mastered the fun, carefree DJ brand. From the cackle to his health and wellness journey, he's built a consistent and relatable vibe."

"Joyride brings a powerful stage presence. His dancing, jumping, and energy make his shows an experience to remember."

"James Hype is more than just a DJ. His social media presence is on point, and his technicality on the decks is unparalleled. He creates rhythm with volume alone—it's incredible to watch."

"When it comes to branding, consistency is key. DJs need to find what works for them and stick to it. The second you stop caring what people think, you'll take off."

"DollaMenu is a prime example of a local DJ who gets branding. From burger emojis to consistent social media, he knows how to define himself in the local scene."

"Gen Z DJs, stop caring what people think. Put out content, identify your brand, and engage. If you're not standing out in your local scene, how will you stand out with the big dogs?"

"Stage presence is crucial. It's not just about the music; it's about leading the crowd and keeping the energy alive."

"Austin Millz brings unique remixes and energy to his sets. He started on social media, and now he commands the stage live."

"Mark Rebellier makes songs out of nothing. He's talented, energetic, and took off on social media. He's the perfect example of an artist who can make anything into music."

THANKS FOR SLIDING TF IN, Fangirl. <3

Cameron Sepulveda

S2EP23: THE BEST DJ BRANDS

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S2EP24: CAN SOMEONE ELSE BE THE ALPHA? (WITH ASHLAND GHAFFARI)

S2EP22: BROTOX & INSECURITIES (WITH BOOMER OYLER)