“Everyone cooks, but not everyone thinks they’re a chef. So why does everyone think they’re a social media expert?”

“You’re not just hiring someone to post pretty pictures—you’re hiring someone to control perception.”

“Social media is more PR than it is marketing. It’s emotional, relational, and it’s how people decide if they like—and trust—you.”

“If you’re going for the cheapest option, you're basically getting glorified thumbs.”

“Great content has layers: visual stop power, emotional pull, subtle sales, and a clear CTA. That’s the blueprint.”

“Posting is just the beginning. Engagement, strategy, copy, timing, platform knowledge—that’s where the value lives.”

“Nobody remembers your post from a year ago. Repurpose your content. The best creators do it all the time.”

“Think of your social media like packaging: you can have the best product in the world, but if it’s wrapped in an Amazon box, no one’s picking it up.”

“Social media is not a sprint—it’s a long game. A consistent presence builds brand trust, visibility, and eventual conversion.”

“Great social strategy isn’t just about aesthetics. It’s about guiding users through a funnel—from curiosity to click to conversion.”

“Hard marketing rarely works on social. What works is storytelling, community, and consistent emotional connection.”

“Every caption should have a hook, a story, and a call to action. That’s not just copywriting—it’s conversion-focused strategy.”

THANKS FOR SLIDING TF IN, Fangirl. <3

Cameron Sepulveda

S3EP42: YOU GET WHAT YOU PAY FOR - SOCIAL MEDIA EDITION

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S3EP43: ADULTING

S3EP41: Parasite Cleanse